Client Relations Manager at Martindale-Avvo – Seattle, WA

Martindale-Avvo is seeking a proven change leader and culture builder to join our Account Management leadership team as a Client Relations Manager (CRM). This is a pivotal hire as we redefine how account management drives growth, client retention, and long-term value in a rapidly evolving digital marketing landscape.

Why This Role Matters
Our business is at an inflection point. AI and shifting search behaviors are reshaping digital advertising, and our clients - SMB law firms - need trusted partners more than ever. We’re rebuilding our Account Management team to be more strategic, consultative, and growth-oriented. This role will bring fresh perspective and external experience to accelerate that transformation.

What You’ll Do:

● Lead, coach, and inspire a team of 8-12 Account Managers to exceed revenue and retention goals while building resilience and optimism through change.

● Transform account management into proactive client partnership - helping law firms unlock more value through our full portfolio of solutions and strengthening long-term client relationships.

● Champion our value proposition in an AI-driven market, equipping reps with compelling positioning that resonates with small law firms.

● Drive performance using data-driven insights that identify upsell opportunities and optimize client engagement.

● Lead through change-navigating sales toolchain transformation, evolving product portfolios, and shifting market dynamics with clarity and confidence.

● Build culture: energize and support a team navigating ongoing change, celebrating wins, and sustaining a collaborative, client-focused culture.

What You Bring:

● 3+ years of Account Management or Customer Success leadership experience, including 2+ years managing teams.

● Proven success driving growth and retention in SMB-focused digital marketing, SaaS, or online marketplaces (Zillow, Yelp, Angi, Thumbtack, etc.).

● Strong leadership track record of energizing teams, improving morale, and delivering results through change.

● Consultative, strategic approach to client engagement - able to turn retention into expansion.

● Analytical rigor and comfort with data-driven decision-making.

● Excellent communication and executive presence, able to influence clients, reps, and senior leaders.

Compensation & Location:

● $110k base + $40k variable comp, with an OTE range of $150-170K

● Hybrid Seattle, WA office (minimum 3 days in office)

Benefits To Help You Balance Your Life

Free snacks and drinks are great (we have that), but we want our employees to be healthy, have time to unwind, and pursue their passions. We value your personal time as much as you do.   

● 3 weeks paid vacation, sick days, and paid holidays

● Medical, dental, vision, and life insurance benefits

● 401(k) plan with a company match

● Company-paid ORCA card

● Accessible and transparent leadership team

● Employee recognition programs

● Dog-friendly office

● Casual dress attire

This is not a standard CRM role. It’s an opportunity to bring your parallel experience from other industries into legal marketing and lead the reinvention of account management at scale.